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Profitable
Home Based Business Tips - Newsletter And Article
Promotion
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Three
High-Impact Article Promotion Techniques
Marketing with articles
is great way to expand the visiblilty of your business.
Use these promotion tips to enhance the reach of your
content marketing.
Well-written,
tightly-focused articles are in high demand by thousands
of online publishers. Why? Because publishers view good
content as a value-added asset, enhancing their own
brand awareness and deepening relationships with clients
and customers.
As a content provider, you can attract a substantial and
continuous flow of new prospects from online venues that
might otherwise be inaccessible. And unlike other
promotional methods, you get this traffic without
spending a penny on advertising.
The three techniques
below make it easy for publishers --your willing and
enthusiastic partners-- to find and publish your
material.
Syndicate Your Articles
Syndicating your articles makes it easy for site owners
to put your content on their website. It's a real
time-saver and totally hands-off for webmasters.
Automation is a big selling point of online syndication.
The syndicating site simply inserts 2 lines of code on
their web page, and your articles are distributed from
your server to their web page automatically. You have
total control over content and style, while the
webmaster never lifts a finger again.
It's an ideal situation for you. Once a site agrees to
accept your articles through syndication, you are freed
from the job of marketing each article individually to
the site owner. A marketer's dream!
Continued
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Continued...
For details on setting up
your syndicated feed, read
this article by William Bontrager. I manually update
my own syndicated content as indicated in this article.
You can see how it looks here.
Because it takes some time to update your content for
syndication, you may want to consider using the Master
Syndicator. This is an excellent program to automate
the process.
One of the first places to start marketing your
syndicated feed is on your website. Post a sample
article so others can see the quality of your work, and show
them how to set up their web page to accept your
articles.
For additional marketing muscle, solicit webmasters from
the resource box of your article. Include a line to let
them know your column is available for syndication. A
short text link such as "Click here to put this
column on your site" will suffice.
Lastly, get listed in syndicated article directories
such as Freesticky.com.
Traffic from directories is highly targeted and more
likely to result in a syndication arrangement.
Publish Your Own
News Channel
Your own news channel allows you to broadcast your
content to the Web with one text file. The protocol to
accomplish this is called RSS. This stands for Really
Simple Syndication (or Rich Site Summary, depending on
who you talk to). Weblogs are an example of content
commonly available in RSS.
Once created, your RSS content file can be read by news
aggregator programs. By registering with aggregator
sites, your feed is indexed and made available for sites
interested in receiving your feed. You can see my own
news feed in action at NetBizHelpers.com.
Here are some excellent sites with articles on setting
up and registering your news channel:
* mnot
RSS Tutorial
* Technology
at Harvard Law
* O'Reilly
XML.com
* WebReference.com
Submit To Article Directories and Announcement Lists
Many publishers subscribe to announcement lists and
browse article directories for content. High-quality
articles are regularly picked up from these sources.
It's not uncommon for a good article to be published in
several ezines with combined readerships in the tens of
thousands.
There you have it! Three great ways to market your
articles and give publishers what they need, while you
enjoy no-cost advertising.
ABOUT THE AUTHOR:
Brett Krkosska provides how-to advice on small business
and home-based work issues. His site, http://www.HomeBizTools.com,
helps small businesses reach their fullest potential. He
is also the publisher of Straight Talk, a fresh and
original newsletter that offers a unique perspective on
today's business issues
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