Three High-Impact Article Promotion Techniques

Marketing with articles is great way to expand the visiblilty of your business. Use these promotion tips to enhance the reach of your content marketing.

Well-written, tightly-focused articles are in high demand by thousands of online publishers. Why? Because publishers view good content as a value-added asset, enhancing their own brand awareness and deepening relationships with clients and customers.

As a content provider, you can attract a substantial and continuous flow of new prospects from online venues that might otherwise be inaccessible. And unlike other promotional methods, you get this traffic without spending a penny on advertising.

The three techniques below make it easy for publishers --your willing and enthusiastic partners-- to find and publish your material.


Syndicate Your Articles

Syndicating your articles makes it easy for site owners to put your content on their website. It's a real time-saver and totally hands-off for webmasters.

Automation is a big selling point of online syndication. The syndicating site simply inserts 2 lines of code on their web page, and your articles are distributed from your server to their web page automatically. You have total control over content and style, while the webmaster never lifts a finger again.

It's an ideal situation for you. Once a site agrees to accept your articles through syndication, you are freed from the job of marketing each article individually to the site owner. A marketer's dream!

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For details on setting up your syndicated feed, read this article by William Bontrager. I manually update my own syndicated content as indicated in this article. You can see how it looks here.

Because it takes some time to update your content for syndication, you may want to consider using the Master Syndicator. This is an excellent program to automate the process.

One of the first places to start marketing your syndicated feed is on your website. Post a sample article so others can see the quality of your work, and show them how to set up their web page to accept your articles.

For additional marketing muscle, solicit webmasters from the resource box of your article. Include a line to let them know your column is available for syndication. A short text link such as "Click here to put this column on your site" will suffice.

Lastly, get listed in syndicated article directories such as Freesticky.com. Traffic from directories is highly targeted and more likely to result in a syndication arrangement.

Publish Your Own News Channel

Your own news channel allows you to broadcast your content to the Web with one text file. The protocol to accomplish this is called RSS. This stands for Really Simple Syndication (or Rich Site Summary, depending on who you talk to). Weblogs are an example of content commonly available in RSS.

Once created, your RSS content file can be read by news aggregator programs. By registering with aggregator sites, your feed is indexed and made available for sites interested in receiving your feed. You can see my own news feed in action at NetBizHelpers.com.

Here are some excellent sites with articles on setting up and registering your news channel:

    * mnot RSS Tutorial
    * Technology at Harvard Law
    * O'Reilly XML.com
    * WebReference.com


Submit To Article Directories and Announcement Lists

Many publishers subscribe to announcement lists and browse article directories for content. High-quality articles are regularly picked up from these sources. It's not uncommon for a good article to be published in several ezines with combined readerships in the tens of thousands.

There you have it! Three great ways to market your articles and give publishers what they need, while you enjoy no-cost advertising.

ABOUT THE AUTHOR:

Brett Krkosska provides how-to advice on small business and home-based work issues. His site, http://www.HomeBizTools.com, helps small businesses reach their fullest potential. He is also the publisher of Straight Talk, a fresh and original newsletter that offers a unique perspective on today's business issues

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