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Continued...
One caveat: be sure you
read the rules of each board. Most don't allow blatant
advertising, but many don't mind you putting in a little
plug for your site in the form of a SIG, as long as
you're contributing to the discussion taking place on
the board.
Target a few high traffic
boards and you can easily generate a decent-sized amount
of traffic. Some discussions/posts are indexed by search
engines, so there's the potential to generate a
significant amount of traffic.
Publish an Email
Newsletter
It's highly likely the
majority of your visitors AREN'T customers the first
time they encounter your site.
It usually takes several
contacts to turn a browser into a buyer.
The question is, how can
you maintain contact with your visitors over time?
Easy. Start your own
email newsletter.
Publishing your own
newsletter allows you to stay in touch with visitors.
That way, when they're ready to buy, you're right there.
The catch here is that
your newsletter can't come across as, "Hey,
remember me? Wanna buy something from me now? Look at
all the neat stuff I sell. Buy it please!" In order
for this approach to successfully convert visitors to
customers, you must offer them something of value,
namely information.
Your goal is to build a
loyal subscriber base that will read your newsletter
every week. One of those weeks they'll actually need
your product or service and, lo and behold, there's a
handy link to your site right there in your newsletter!
Sell to Your Existing
Customers
They bought from you
once, right? Well, if you did your job, chances are,
your previous customers will need your services or
product again.
Repeat customers are the
cornerstone of my business.
I strive to make every
client 100% satisfied with my work because I want them
to come back and I want them to recommend me to their
friends.
Putting in that little
extra effort to make sure a customer is happy is an
investment that will pay for itself many times over.
Ask permission to contact
your clients from time to time and keep in touch with
them.
Don't forget, you can
afford to give them a special deal occasionally because
you don't have to spend time or money acquiring them (as
you do a new customer); you already have them. Special
offers for previous customers are also a great way to
say "Thanks" and encourage a continued
relationship.
There you have it. Three
ways you can grow your business without spending a dime.
Article by Jennifer
Johnson
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Low
Cost Traffic Generators
