 What
Is Your Motivation - Goal Setting For Your Home Based
Business
If you are a home based
business owner probably the largest obstacle you must
overcome is finding motivation. You work at home and
need to get online to work on your website, marketing,
research, etc. But there are many other things going on
that vie for your time. What do you do to ensure you are
devoting adequate time to your home based business?
My main tool for
motivation in my home based business is goal setting.
This takes some planning, but if you spend a little time
you can develop challenging, yet attainable goals. Why
set goals? Goal setting allows you to determine where
you want to go with your business. Setting targets gives
you a basis for creating a defined plan and to identify
those activities that are non-value added.
Goal setting is an
activity used by successful business people, top level
athletes, students and high achievers in all walks of
life. Setting a goal and then reaching that goal gives a
great sense of satisfaction and accomplishment.
There are several types
of goals. You first establish your long term goals.
These could be set for three to five years out.
Profitability, net annual income, increase in business
volume, ROI, size of customer base could all be used for
long term goals.
Next is the creation of
medium term goals related to the long term goals. These
would be in the one to three year range. This is
followed by short term goals that you want to achieve in
the next several months. Finally, you develop an action
plan that will lead to meeting the short, medium and
long term goals.
The lifeblood of an
online home based business is visitors to your website.
So one of the goals should relate to how many visitors
you are getting. Granted, there are ways to generate
thousands of hits, so the goal must reflect
"targeted" visitors. If you are new to online
marketing you can set a smaller target. Set goals for
one month, three months and one year. When you have met
your 1 month target reevaluate the longer term goals and
adjust them if necessary. Just be sure to validate or
revise your action plan to keep moving toward the next
target.
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